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Planning for a proper certification and trademark program is essential to the success of some consortia (e.g., where consumer products are involved). By obtaining exempt status, financial planning for the organization is greatly simplified. WTO-rules form the basis of the bilateral free trade agreements that countries sign with each other - and that now make up the main plank of international trade negotiations. In each case, and as demonstrated in the first installment of this article, the most appropriate generic model must be adapted to the goals, target membership, required activities and other unique circumstances of the new initiative, with the legal language following rather than leading the planning process. On the other end of the spectrum, an organization that is nothing more than a joint marketing collaborative typically will not qualify as a trade association because its activities are focused on the improvement of business conditions for the individual members themselves and not for a broader industry group. With most trade associations, there is a fine line between activities that benefit the specific members and activities that benefit the entire industry in which those members generally operate. Mutual Recognition Agreements (MRAs) promote trade in goods and facilitate market access.

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