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During the product comparison process, shoppers examine several details. Businesses design ads that match consumer language using phrase matching.
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Search marketing remains a core tactic, supported by keyword clusters. You can earn these links through content outreach, partnerships, interviews, or by publishing resources that others naturally want to reference. Ultimately, successful marketing comes from consistent effort and a willingness to adapt.
Later, they refine these raw concepts using focused review.
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When consumers leave without converting, ads reappear using re‑engagement cues.
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