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If the posts were helpful, if the posts provided value, then the practice was ethical in the sense that it was doing the maximum good possible, even if the influencer wasn’t writing a single one. For example, much ado was made of the fact that a notable social media influencer didn’t write all of their own social media posts. To reconcile these variations and find a definition of ethics which is most compatible with varying morals, we’ll look at a perspective called utilitarian ethics, a perspective suggested by philosophers such as John Stuart Mill. Even if you don’t have an active case you want to report on, you can also jump in on trending topics regarding the law, such as new proposed laws. If the influencer could only afford to write 2 posts a day that benefitted his audience, but his ghostwriter could write 10 of the same quality, then by definition he brought 5x more good to the world. When we use our utilitarian definition of ethics, clear, concise definition, applying ethics in marketing becomes straightforward. The page "Guidelines for lawyer marketing" does not exist.